Home / Mainland China

Helping Hong Kong brands be seen by more Mainland audiences.

Reaching Mainland audiences does not always mean moving a business to the Mainland. We plan separately for Hong Kong consumption settings and for product market expansion, starting from audience, platform and business goals.

Route A

Reaching Mainland audiences in or visiting Hong Kong.

For Mainland audiences who live in Hong Kong, travel back and forth, or visit Hong Kong as tourists, we plan WeChat and Xiaohongshu content for Hong Kong F&B, retail and lifestyle brands, connecting brand information, experience content and enquiry points.

  • WeChat Official Account and Xiaohongshu content planning.
  • Brand account setup and operation.
  • Creator, venue-visit and experience collaborations.
  • Hong Kong consumption settings and product introductions.
  • Integration of enquiry, booking and event entry points.
Route B

Hong Kong products, exploring the Mainland market.

For distinctive Hong Kong brands, locally made products and independent merchants, we organise brand stories, quality and product features, and explore promotion and sales channels that reach Mainland customers who value product quality.

  • Brand and product positioning.
  • Content on quality, craftsmanship and Hong Kong brand stories.
  • WeChat and Xiaohongshu promotion and traffic referral.
  • WeChat Mini Program product showcase or transaction solutions, implemented according to project conditions and partner capabilities.
  • Small-scale market tests and compilation of customer feedback.

Please note

Product sales, payment, logistics and after-sales arrangements are confirmed project by project. Eligibility, measures and approval results for any related funding application follow the rules of the scheme at the time; we do not promise that any funding will be approved.

Tell us which market you want to reach.

Discuss your project Contact

info@kolconnections.asia